These steps are described in more detail below:

website review and analysis

We analyze your website analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords can convert to new customers.

This type of data helps us understand what is working and we make the necessary adjustments to fully optimize your search marketing campaigns.

We offer  a full competitive keyword research and analysis.

The  following things are checked & evaluated before optimization:

Usefulness of information.
Ease of surfing on the site
Readability and originality.
Friendly layout (structure of website)
Check the source code of website and the incoming links
The  current position of your website in the most important search engines
Is there any flash, dynamic pages or frames?
Why Meta tags & other HTML tags are used?
Content analysis

competitors website analysis

Identifying Competitors for Selected Keywords. 

What features they have on their website that we do not. 

How well designed is our website for our visitors and how does it compare to our competitors? 

How well designed  are their sites for the search engine crawlers who index the content for keyword ranking purposes?

Can our search engine visitors find our site easily and how does it compare to  competitors' sites? 

How popular are competitors' websites? What are the strengths and weaknesses, opportunities and threats to our clients' website success?

defining the right keywords

It is important to get a high search engine ranking for the right keyword. They are those keywords that best describe your business and products which are useful to optimize for, since those keywords and phrases are used by people to find your website. Defining strategic keywords is the most important step for any SEO optimization. Suggested Keyword Analysis Websites are as below:

http://www.wordtracker.com

http://www.espotting.com/popups/keywordgenbox.asp

http://inventory.overture.com/d/searchinventory/suggestion/

Choosing the right keywords starts with making a list of the keywords or phrases under which you'd like to be found and typically it ends up somewhere completely different. Typically, selecting the bestkeywords is a four-step process:

a) Listing  the keywords and phrases under which our clients would like to be found.

b) Finding out whether anyone searches under  those keywords, and whether they are indeed searching for relevant, targeted items.

c) Finding out how many other sites are struggling for rankings under those keywords.

d) Picking keywords with the same semantic meaning but a better search-to-competition ratio. 

optimising the website design so that it becomes search engine friendly

Your site may require a reengineering to make it search engine friendly.

- Image Optimisation

- Effective Title Creation

- Meta tag creation for keywords, description & other tags

- Content Editing including identification of landing page and building of landing page if necessary

- Internal cross linking and Inbound backlinking

directory and search engine submission

It is important to realize that it takes a few months before search engine optimization shows its results.

 
These results are generated through:

Manual website submission to search engines and directories. Manual Links posting to various websites. 

Adding Reciprocal Links to link exchange websites. 

Blog creation in the website itself.

Registering various blogs.

Collecting various articles related to targeted keywords. 

Posting those articles in website blog & other registered blogs.

rss feeds

RSS feeding dramatically improves  the rank of the website in SE. We can use RSS feeds created by  the Blog. Then we will add links from your blog  RSS to RSS Feed Websites.

social media tagging, marketing and copywriting

Social media has emerged as a huge part of the web landscape. Our  SEO Team are constantly studying the social networking arena and looking for opportunities to use social media to increase our clients' website exposure. When properly executed, social profiles on social networking sites improve your image, build your brand, and send more traffic to your website. 

We can create a social media optimization strategy that will work for your business.

Our writers produce high quality, unique content that maintains your marketing message and is also optimized for the search engine spiders. 

Unique content is important for SEO, but that same content needs to sell your product or service to your customers. We work with you to develop a web content  strategy for delivering fresh content on your website.

For our Advanced Premium Package we offer:

persuasive copywriting, which includes  writing articles, press releases, 

tagging of articles on websites such as delicious, digg, yardbarker, yahoo. buzz, etc.

optimisation of your presence on youtube and similar sites

Our advanced package includes this highly successful marketing strategy. We can create video presentations for you, with your pre-approved script.

blog posting

Blogging is nowadays a central tool for improving  website listing; by updating the blog regularly we can achieve good positions in the search engines. We can create and install a  Blog on your  website.  We will create appropriate categories in the Blog and post regular news & updates for each category

Regular tasks to be done

This is the most important part of SEO. By generating various reports we can check where our website stands in SE.  Activities include checking  the Rank Position of  the website, checking Traffic using Google Analytics, Blog Posting in the website

.